01
Validate the audience
Test the core appeal in selected markets. Compare genre expectations, creative response, and first-session behavior before broadening the audience.
Decision: which players and markets deserve another test?
For gaming teams
Find the players who come back.
A great first impression gets the click. The right player makes it count. Connect gameplay-led creative, market testing, and paid acquisition to the way your game retains and monetizes.
Let’s build your growth planExplore your launch strategyYOUR GAME
Creative hooksPlayer fitMarket discoveryLasting engagementBUILT AROUND THE REASONS PEOPLE PLAYMATCH THE PLAN TO YOUR RELEASE
Different stages. Different decisions.
An early market test should not be judged like a mature live title. We define what each stage needs to prove before moving to the next.
02
Launch with a learning plan
Coordinate campaign timing, localized assets, and store-page messaging. Evaluate acquisition cost alongside retention and monetization as cohorts mature.
Decision: is the acquisition bringing players who stay?
03
Expand a live title
Refresh creative, explore adjacent audiences, and plan around content updates. Increase spend where player quality and your return targets support it.
Decision: what can scale without losing player quality?
THE PLATFORM CHANGES THE PLAYBOOK
An install and a wishlist are different starting points.
Choose your platform to see how the acquisition journey and measurement priorities change.
Mobile games
Connect the ad to the first session.
Align short-form creative with the real gameplay loop. Plan app-store destinations and in-app events together, then compare cohorts by source, country, and creative concept.
- CHANNEL PLAN
- Google App campaigns, Meta, TikTok, and video placements, selected for genre and audience fit.
- SIGNALS THAT MATTER
- Cost per install, tutorial completion, cohort retention, and ad or in-app purchase revenue.
CREATIVE IS PART OF THE PRODUCT PROMISE
Show the reason to play. Then test how you tell it.
A structured creative program gives each new asset a question to answer—and keeps the ad experience connected to the game.
THE CORE LOOP01
Start with the game itself
Identify the satisfying mechanic, progression, challenge, or social moment. Build briefs from real gameplay and approved assets.
THE CREATIVE TEST02
Give every variation a purpose
Vary the opening hook, pacing, format, or language with a clear hypothesis. Track concepts as well as individual assets.
THE NEXT ITERATION03
Learn beyond the click
Review acquisition response alongside player behavior. Refresh fatigued concepts and carry the strongest learnings into the next creative brief.
PLAYER QUALITY, IN CONTEXT
A cheap install is only the beginning.
Read cohorts on comparable time windows. Separate observed revenue from forecasts, and agree on attribution coverage before making scale decisions.
- 01CPI · Acquisition cost
- Ad spend per attributed install for app campaigns. Use store traffic and purchase costs when evaluating PC campaigns.
- 02D1 / D7 · Retention
- The share of a cohort returning on the first or seventh day after installation, using a consistent definition of an active player.
- 03ROAS · Revenue return
- Attributed revenue divided by ad spend over an agreed window. Include the relevant monetization sources and allow cohorts time to mature.
- 04LTV · Player value
- Revenue value over a player’s lifetime, distinguishing measured history from modeled future value and stating the assumptions behind forecasts.
READY FOR YOUR NEXT RELEASE BEAT
A growth plan your studio can run with.
Work around your build, release calendar, and creative capacity. Your team owns the game; the engagement defines how we support acquisition.
A market and launch brief
Priority regions, player hypotheses, store destinations, channel choices, and decision gates for each release stage.
A creative testing backlog
Gameplay angles, asset requirements, localization priorities, and a test log that captures what to produce and why.
A cohort review and next actions
A connected review of spend, creative response, retention, and revenue, with clear decisions on refreshes, market tests, and budget changes.
FAQs
Questions from the studio.
The details that shape a useful acquisition partnership.
Can you help before our game is fully launched?
Yes. We can scope audience research, creative concept tests, or a soft-launch acquisition plan around your available build. The test needs a clear objective and a player destination that is actually ready for traffic.
Do you need our gameplay footage and development team?
Approved gameplay footage, brand assets, and a clear feature roadmap help the creative process. Your team supports builds and event implementation; we agree on production responsibilities and measurement requirements before launch.
Can you guarantee a target ROAS or install volume?
We agree on targets and decision rules, not guaranteed outcomes. Genre, monetization, product quality, market conditions, and attribution all affect results. The plan uses controlled tests and cohort evidence to guide spend.
What does a game marketing engagement include?
A NavUse game marketing engagement can include market and player research, gameplay creative briefs, paid player acquisition, localization, and cohort analysis. Campaigns are planned around mobile or PC distribution, release stage, and available retention and revenue signals.